All Aboard: The CP Holiday Train
1 x 60' | DOCUMENTARY
ORIGINAL BROADCASTER: SHAW
This feature documentary follows the CP HolidayTrain on its cross-Canada journey, as audiences meet major musical artists, firefighters who raise thousands of dollars for their local food bank, and local heroes making a difference in their community.
To help get the public excited about the launch of Canadian Pacific's annual charity event, The CP Holiday Train, Spotlight created a rousing and spirited online video promo for the iconic company.
Social media users responded immediately and the trailer quickly accumulated more than 400,000 views on Facebook and the company's own website.